1. DIGITAL MARKETING
2. • Keyword Research and Adwords (PPC, PPM etc) • SEO – On and Off Page. Each module is supported by CASE STUDIES – citing best examples of the strategies adopted by the companies in the past.3. QUALIFICATION CERTIFICATIONS DESIGNER | DEVELOPER | MARKETER
4. SearchEngineOptimization What is SEO ? Why is it important ? How exactly to do it ? Ranking in the first page of Google search organically using Session b
5. Course Layout
6. search engine optimization free organic editorial natural standards reputation quality content MOST RELEVANT & MOST HELPFUL keyword or search query7. COMPETINGTO THEFIRSTPAGE
8. 95.37% 95 % of People don’t go to the 2nd page of search results! of People use Google as search engine9. Knowledge Graph Snippets / Adwords News Mobile Responsive Instant Images and videos How does Magenta Colour looks like ?
10. 200 ++ Ways to Rank ! Enrol and follow for algorithm changes updates. A new video every month for the new update
Websites and Feeds Cloaking and Doorway Pages Content andWriting Crawling and Robots Domains and URLs Content Originality Image Search Local Search Mobile Search Video Search Redirects and Navigation Spamming Submitting and Sitemaps HTMLTagging Meta and Slug Inclusion Titles and Descriptions On-The-Page SEO • On-page SEO is the act of streamlining singular site pages keeping in mind the end goal to rank higher and win more applicable movement in web search tools. On-page alludes to both the substance and HTML source code of a page that can be streamlined, Off-The-Page SEO • Off-Page SEO alludes to every one of the things that you can do straightforwardly OFF your site to enable you to rank higher, for example, informal communication, article accommodation, gathering and blog promoting, and so forth. Contingent upon method: • White Hat SEO • Gray Hat SEO • Violations or Black Hat SEO
13. For sites who has the criticalness to rank In the SERP inside a day or couple of hours. Eg. Recently propelled Movie survey or Smartphone Review, News Updates,Viral Content Campaign Such awful kid courses to sidestep google calculation's positioning assessment can get your site punished (blocked/whipped)
14. • There Are MoreThan 200 Ranking Factors. • There Are Also Indirect Ranking Factors • SEO is an Incredibly Complicated ProcessThat is Always Changing Google refreshes its calculation • You Have to Do Both On-page and Off-page SEO
15. individuals now barely needs to go to second page continue tweaking changes and accommodate give you back precisely what you need. howsearchworks SEARCH From Algorithms to Answers.
16. Hunt From Algorithms to Answers. Slithering AND INDEXING – everything begins even before you scan for a question in web search tool ALGORITHMS get the opportunity to work searching for pieces of information to better comprehend what the pursuit inquiry implies. RANK the outcomes, the most applicable, the most subjective outcome. Battling SPAM – Google think of more than 500 calculation changes each year!Almost 2 changes ordinary!
17. • A web index • PageRank is a calculation
18. The inquiry Process
19. www.facebook.com/gatherings/askyourdoubt/
20. Off-Page SEO Techniques Social Networking Sites Search Engine Submission Directory Submission Social Bookmarking Link Baiting Photo Sharing Video Marketing Video Sharing Blog Marketing Social Shopping Network Business Reviews Local Listings Article Submission Answer Questions/Comments Quora,Yahoo Answers Webinars/Colaborations Blogging Blog Marketing
21. On-Page SEO Techniques Blog PostTitle HeadingTags Post Permalink Structure Keyword Density MetaTags Images Word Count Per Post Internal Linking External Linking Onsite SEO alludes to the advancement of the whole site with things like sitemapping and setting permalink structures. On-page SEO improves content for an objective catchphrase inside a solitary blog post.This incorporates utilizing legitimate headings, appropriate watchword arrangement, guaranteeing content quality, and focusing on numerous different components.
22. Website optimization and Google Algorithm Updates https://moz.com/google-calculation change
23. https://moz.com/google-calculation change
24. Regardless of the possibility that you do present your site to Google, an accommodation does not ensure anything. Crawlers will discover your site and record it in due time, so don't stress over this thought of expecting to "inform" Google regarding your site. Connection for GoogleWebmaster and Search Console: https://www.google.com/website admins/instruments/Google bots (crawlers) will discover and list your destinations naturally.
25. Where might you contribute ? Backlinks or Content ? Web optimization no more relies upon number of backlinks. It's the nature of the backlink. 5 backlinks originating from high area expert presumed destinations are all the more effective (accommodating) than 50 low quality locales of obscure compatibility. Correct MATCH: Keyword: men shoes India Anchor: men shoes India PARTIAL MATCH: Keyword: men shoes India Anchor: purchase shoes in india or purchase shoes for men Also relies upon the Anchor content (catchphrase hyperlinked) used to make the backlink Watch the lesson on "How Anchor content effects SEO?" in this course.
26. http://https://In September 2016, Google reported that Chrome will signal HTTP pages as conceivably perilous beginning in January 2017. On the off chance that your site is right now http://get a SSL declaration. Ensure you purchase SSL guaranteed area names. In the event that your site still depends on standard HTTP, your rankings could endure antagonistically. Does having a safe (and encoded) web Url truly impacts SEO ? Read Further: https://webmasters.googleblog.com/2014/08/https-as-positioning signal.html
27. Meta portrayals are HTML traits that give compact clarifications of the substance of website pages Meta labels are pieces of content that depict a page's substance; the meta labels don't show up on the page itself, yet just in the page's code Meta Description Keyword Match in Meta Description
28. https://www.tensorflow.org/adaptations/r0.11/instructional exercises/word2vec/
29. Hummingbird is the general hunt calculation. Hummingbird contains calculations, for example, Panda, Penguin and Payday intended to battle spam, Pigeon intended to enhance nearby results,Top Heavy intended to downgrade promotion overwhelming pages, Mobile Friendly intended to compensate portable cordial pages and Pirate intended to battle copyright encroachment.
30. Neighborhood Listing can affect your web activity and reach essentially. Get in Google maps. Get Great Reviews. ManageOnline Reputation. Rundown your Location, Contact number, Business Images and depiction precisely. www.google.co.in/business/Comparative Listing from Google Business
31. https://www.google.com/website admins/devices/repudiate joins main?pli=1
32. Google Image Search is likewise one of your movement source! Google dislodges prevalent pictures in SERP!
33. Pick a responsive topic while outlining your site. Responsiveness shows alteration of the website page as indicated by the extent of client's gadget screen in correct proportions. Check your site for versatile neighborliness here https://www.google.com/website admins/instruments/mobil e-accommodating/
34. Web optimization forWordPress Websites: Course Layout Check your webpage's perceivability settings Using SEO well disposed URL structure in WordPress WWW versus non-WWW in URLs Choosing the BestWordPress SEO module Add XML sitemaps inWordPress Add your website to Google Search Console Optimizing your blog entries for SEO 3. WordPress SEO Best Practices Properly utilizing classifications and labels inWordPress Make inward connecting a propensity OptimizeWordPress remarks NoFollow outside connections inWordPress Full posts versus rundowns (extracts) 4. Speed and Security for WordPress SEO Optimize your site's speed and execution Optimizing pictures inWordPress for SEO Security and wellbeing of your WordPress site Start utilizing SSL/HTTPS
35. Yoast SEO Plugin forWordpress https://wordpress.org/modules/wordpress-website optimization/https://yoast.com/wordpress-search engine optimization/Why ? Step by step instructions to introduce ? Best Practices ? Different Options (modules) for Wordpress SEO ?
36. Yoast SEO highlights: Focus catchphrase and substance examination Post titles and meta depictions Robots meta arrangement Readability check Canonical Breadcrumbs Primary class Permalink cleanup XML sitemaps RSS improvements Yoast SEO Premium components: HaveTeamYoast introduce and configureYoast SEO premium for you! » Buy now » InfoA divert supervisor Multiple concentration catchphrases Internal connecting Insights Social sneak peaks Premium help Add-on modules:
37. Piece Preview
38. Content Analysis
39. General Site SEO Status
40. Auto Notification of Bugs. Try not to stress in the event that you turn out badly!
41. Breadcrumbs Headings Clean up your code Aim for speed Rethink that sidebar HTML sitemaps
42. Home > Articles > News > India They enable your clients to effortlessly explore your site. They permit web crawlers to decide the structure of your webpage all the more effortlessly. Empower Breadcrumbs to demonstrate the correct route bearing from class to subcategory.
43. XML HTML To add a sitemap to your WordPress site, first thing you have to do is introduce and actuate WordPress SEO by Yoast module. As a matter of course, WordPress SEO does not empower XML sitemap usefulness, so you should turn it on. To do that go to SEO » XML Sitemaps and check the crate to empower XML sitemap usefulness.
44. http://validator.w3.org/• The most imperative heading on the page ought to be the H1. • There is typically just a single H1 on any page. • Sub-headings ought to be H2's, sub-sub-headings ought to be H3's, and so on • Each heading ought to contain significant watchwords, if not, it's a squandered heading. • In longer bits of substance, a heading is the thing that encourages a peruser skip to the parts that they find fascinating. • Example: H1: Blog's name H2:Your blog's slogan, if it's "catchphrase rich"; if not, all your current posts ought to have a H2. H3:Your late posts, or, if those have a H2, this could be utilized for to some degree more seasoned posts. H4: related substance in the sidebar, similar to the heading of an "about" gadget. H5: Unrelated headings in your sidebar, footer, and so forth.
45. W3Total Cache WP-Super-Cache superfluous modules
46. Essential Structuring and Configuration
47. In 2014, Google declared that they'd give an (as a matter of fact minor) positioning advantage to HTTPS/SSL destinations, and hence, an ever increasing number of locales have changed over to SSL. So on the off chance that you are not having a https URL, purchase a SSL testament. Check interface underneath for SLL purchasing tips and traps
48. Google Search Console (already Google WebmasterTools) is a no-charge web benefit by Google for website admins. It enables website admins to check ordering status and upgrade perceivability of their sites. As of May 20, 2015, Google rebranded GoogleWebmaster Tools as Google Search Console.
49. This element is utilized to naturally add substance to your RSS, all the more particularly, it's intended to add connects back to your blog and your blog entries, so imbecilic scrubbers will consequently include these connections as well, helping web crawlers distinguish you as the first wellspring of the substance. RSS (Rich Site Summary; initially RDF Site Summary; regularly called Really Simple Syndication) utilizes a group of standard web nourish formatsto distribute every now and again refreshed data: blog passages, news features, sound, video.
50. GIFs, Flash Animations, Static Images andVideo Inserts are altogether observed as a substance interactivenesss enhancers. Aides in enhancing CTR and engagement. Be that as it may, may back off your site stacking because of substantial document estimate. Web Crawlers don't read arranges other than HTML writings. So putting alt content quality is must.
51. KissMetric expressed Wikipedia
52. • Flesch–Kincaid decipherability tests • Readability higher scores show that it is less demanding to peruse
53. Singular Post SEO
54. Bit Preview
55. https://moz.com/devices | https://www.semrush.com/| http://adwords.google.com/keywordplanner
56. Agenda of 100 To-Dos' for SEO
57. Web optimization Keyword Checklist Continued in Next Slide. The 100 Must Do SEO Check List
58. Web optimization MetaTag Checklist Continued in Next Slide. The 100 Must Do SEO Check List The <meta> tag gives metadata about the HTML archive. Metadata won't be shown on the page, yet will be machine parsable. Meta components are commonly used to indicate page depiction, catchphrases, creator of the record, last adjusted, and other metadata.
59. Third party referencing for SEO : Checklist Continued in Next Slide. The 100 Must Do SEO Check List Internal, inbound, outbound
60. Website design enhancement for Content Checklist Continued in Next Slide. The 100 Must Do SEO Check List
61. Spamdexing sway on SEO Content spam Link spam Continued in Next Slide. The 100 Must Do SEO Check List Using world-writable pages 1. Spam in web journals 2. Remark spam 3. Wiki spam 4. Referrer log spamming 5. Countermeasures 1. MirrorWebsites 2. Shrouding 3. URL Redirection

